About Us

Founded by celebrity makeup artist Elga Mercedes and successful business woman Eileen Acevedo Bellaxam beauty was created to inspire women look feel beautiful, empowering them to be the best version of themselves.

Today we share with you the the beginning of a new story. Our first collection, from  lashes, lipglosses, mattes, clothing and more. We could not feel more humbled and blessed to make a reality what once seemed like a dream.